28 July 2017

Organic Search vs. Paid Search

Wendi Hill
SEO

Organic Search

When executed effectively, Search Engine Optimization (SEO) results in an increase of organic traffic. Organic Search traffic is generated as a result of Google ranking a website high in Search Engine Results Pages (SERPs) and is therefore considered to be more trustworthy.

Since Google subjects websites to rigorous algorithms, awarding first page results to those who meet stringent and ever-changing criteria, these high-ranking websites generally provide valuable and fresh content.

But it takes time to achieve such rankings. It can take 6 months or more to see any significant movement in SEO rankings at all. As a result, patience is a key ingredient in the Organic approach to driving traffic to your website.

Paid Search

Paid Search results appear above Organic Search results in Search Engine Results Pages. Even though these are paid advertisements (and even display a tiny yellow “ad” tag), they appear very much like any other search result.

Using Google AdWords (the most popular pay-per-click program available), companies can pay to have their ad, description and hyperlink top the results without waiting patiently for organic search methods and SEO to bear fruit.

Considering 91.5% of Organic Search traffic is generated by first page Search Engine results, it clearly pays to achieve first page ranking.



If time is of the essence, Paid Search can catapult you onto the first page of Search Engine Results much faster than SEO and Organic Search.

However, a solid SEO strategy designed to achieve and maintain Organic Search traffic and ongoing rankings should not be ignored.

Wendi Hill

Organic Search vs. Paid Search

So what’s the verdict? Is it worth it to pay for traffic?

If time is of the essence, Paid Search can catapult you onto the first page of Search Engine Results much faster than SEO and Organic Search.

However, a solid SEO strategy designed to achieve and maintain Organic Search traffic and ongoing rankings should not be ignored.

Pay-per-click is a highly effective way to drive traffic, but Organic Search rankings carry with them a longevity and value that money can’t buy.

Contact Market Momentum to map out a strategic plan that utilizes both methods: driving results today and moving your business forward for the long term!

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