15 May 2017

Now What? Using the Key to a Comprehensive Marketing Plan to Open Doors to Success!

Wendi Hill
Marketing Plans

In our last blog post, What is the Key to a Comprehensive Marketing Plan?, we learned that the key to a holistic plan is two-fold: a proven process and the applicability of the resulting strategy to every aspect of your business.

We also asserted that marketing is much more than mere advertising. Marketing is the way by which we maintain our unique identity, our differentiating niche, amid the many daily decisions a business person must make.

So, now that we have a Comprehensive Marketing Plan, what’s next?

We unleash the momentum of our dynamic plan across all lines of business and every area of our operation! We execute, we measure, we make changes to the way we do business, the way we bring our products and services to market.

We maintain our unique identity by not just sticking to the plan, but embracing it; forcing every aspect of our business through the plan and out the other side, so that what we do and how we do it all takes the shape of the goals and priorities laid out in our Comprehensive Marketing Plan.

We measure our sales processes, our operational efficiency, and our customer service against the goals and methodology we developed and hard-wired into our marketing plan!

A Closer Look

Let’s take a closer look at what this means…

Does our sales force understand and execute the priorities laid out in the Marketing Plan? Are they agile, able to move business forward? Or are they clinging to processes and paradigms proven in the past to be ineffective?

Do our operational policies support and strengthen our overall direction as mapped out by our Marketing Plan? Or are they at odds with the goals and momentum our plan is designed to achieve? Have operations effectively become the Sales-Prevention Department? If so, then the actionable applicability of our Marketing Plan must lead the way to change!

Finally, is our customer service enabled and informed by the overall direction, the how and why, of our Marketing Plan? Customer service is the front-line; the face of our company; the voice of our culture; and the intersection between our products and services and our unique identity and differentiating niche.

In a world of near infinite online options, customer service may be our only differentiator, at times. It is imperative that the front-line is leading the charge!



We maintain our unique identity by not just sticking to the plan, but embracing it; forcing every aspect of our business through the plan and out the other side, so that what we do and how we do it all takes the shape of the goals and priorities laid out in our Comprehensive Marketing Plan.

Wendi Hill

Market Momentum stands ready to help you not only find the Key to a Comprehensive Marketing Plan, but use that key to unlock the momentum within your organization. Large or small, product or service, brick-and-mortar or virtual, Market Momentum begins by listening, understanding, assessing, and developing.

We look at the entire operation and develop a marketing plan that takes your whole business into account. Market Momentum wants to forge a lasting partnership with you based on a comprehensive marketing plan and an unwavering commitment to move your business forward!

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