1 May 2017

What is the Key to a
Comprehensive Marketing Plan?

Wendi Hill
Marketing Plans

For a marketing plan to be successful it cannot be simply an event, it must be a way of life. Moreover, any effective marketing plan should be comprehensive in its approach, yet simple in its execution. However, apart from a specific process to aid in the development of your marketing plan, you’re more likely to end up with blind experimentation than a comprehensive strategy.

What does Market Momentum’s process look like?

We begin by listening.

First, we assess where your business currently stands with marketing. We understand your brand and your culture.
Next, we develop a marketing plan based on your business’ goals and our own assessment.
We then analyze operational issues that could impact marketing and provide recommendations on solutions.
We then execute the marketing plan, report back to you and measure results.

So, what is the key?

The key to a comprehensive marketing plan is the process by which it is developed. Additionally, the key is the applicability of the resulting strategy. Your comprehensive marketing plan should be applicable - like a touchstone - to every operational, sales and service question that arises; giving continuity and focus to your entire way of doing business.

The answer to the following questions:

Who are we? Why are we in business?
What do we do? How do we do it?
Where do we find our connection with our clients?
When are the optimal connection times with our clients?

…should be hard-wired into an actionable marketing plan that keeps your business on track - true to your vision - at every turn.



For a marketing plan to be successful it cannot be simply an event, it must be a way of life. Moreover, any effective marketing plan should be comprehensive in its approach, yet simple in its execution.

Wendi Hill

Marketing is not just advertising, it is the way by which we maintain our unique identity, our differentiating niche, amid the many daily decisions a business person must make.

Market Momentum will bring our proven process to bear on your brand and culture, developing a comprehensive marketing plan to move your business forward!

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