15 February 2017

Winning Email Campaigns

Wendi Hill
Email Campaigns

Research shows 83 percent of marketers consider email their primary lead generation channel. There are so many ways to optimize this avenue of growth – and it is completely customizable based on your company type!

Some tips and tricks to help you understand how to optimize your email campaigns in order to cut through the clutter:

Emails sent on Thursdays generally receive the highest amount of opens, followed closely by those sent on a Tuesday.
Weekends are the least ideal time to send an email marketing campaign.
Time your campaigns carefully – email delivery early in the day is best.

Use actionable language in your subject line.
Personalize your content and segment your audience!

Test, test, test.

Time consuming? Yes.

But when the leads and sales start rolling in you will be
glad you did!

Research shows 83 percent of marketers consider email their primary lead generation channel. There are so many ways to optimize this avenue of growth – and it is completely customizable based on your company type!

Wendi Hill

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