27 October 2017

Trends in Software Development

Wendi Hill
Custom Software

Off-the-shelf software solutions are increasingly unable to meet the demands of business being conducted on Internet. As the Internet continues to develop, business must keep pace and custom software is the key! Below are some growing trends in software development which both conform to and determine the shape of business being transacted online.

1. Business Development Software

If business owners and leaders hope to find the perspective necessary for strategic planning and business development, business processes must be automated in order to liberate decision-makers from reactive roles and permit proactive planning.

Functions ranging from data capture to client management; sales cycle monitoring to forecasting; and strategic marketing to billing and collections can all be automated with the right custom solution.

2. Cloud-Based Scalability

Cloud-based software solutions allow for maximum scalability and ease of access across growing businesses and global enterprises. These solutions often sit atop a database from which data can be accessed via web browser; and into which valuable information can be stored using the same browser.

Cloud-based solutions are readily available across multiple locations; reduce data entry and duplication of effort; are ideal for deployment of field applications; and are easily maintained and kept up-to-date.

3. Java’s Dominance

Java has been around for decades and continues to dominate the landscape. Java’s versatility and ease of use have made it ubiquitous in the software and application development world and more recently in the development of Android apps. Java has established its dominance and shows no signs of abdication.



Off-the-shelf software solutions are increasingly unable to meet the demands of business being conducted on Internet. As the Internet continues to develop, business must keep pace and custom software is the key! Below are some growing trends in software development which both conform to and determine the shape of business being transacted online.

Wendi Hill

4. PHP: PowerHouse Platform

PHP is another popular platform for software developers thanks to its open source capabilities, friendliness with diverse platforms, scalability and ease of use. PHP is truly a powerhouse platform and, like its partner Java, is increasingly shaping the Internet and online business automation.

5. Android Programming

Android is increasingly prominent as a smart device platform and shows no sign of letting up. The upward trajectory of Android’s popularity is matched by the increasingly innovative ground being staked and claimed by this mobile platform. Keep your eye on Android and prepare to be amazed!

As more and more people conduct business on their mobile devices, these trends will continue to support and shape online business.

Digital marketing, data mining, scalability, and automated business processes underlie these trends and the imperative is impossible to miss:

Custom Solutions are necessary if a business is to streamline its operations and compete in the virtual marketplace… even if that marketplace is more local than global.

These trends, if embraced, can reduce costs, provide actionable data, and move your business from reactive to proactive.

Market Momentum is well positioned to help move our clients’ business forward - apace with these trends. We offer custom software solutions to automate your operations and increase your ability to make strategic business decisions based on sound data.

Contact us today to learn more about putting custom software to work for your success!

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