24 April 2018

What Happens When You Don’t Have Time to Manage Social Media?

Wendi Hill
Social Media

Social media allows people to share their experience with vast networks of fellow consumers, with one click of the mouse. With the potential for wide-reaching reviews and brand influencing posts, businesses can’t afford to neglect their social media presence.

Creating and extending brand awareness and company culture is absolutely key to staking your claim to a slice of the digital pie. An adept, fresh, and dynamic strategy of engaging social media users in an ongoing conversation requires time, effort, planning and investment.

The changing landscape

According to MarketingSherpa, “Online adults aged 18-34 are most likely to follow a brand via social networking.” The shift in consumer focus, coupled with recent algorithm changes on the part of social media outlets, means that business content will need to ride the cutting edge of trends in order to earn a place on the consumer’s News Feed.

But is it worth the effort?

“71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.” (Source: Ambassador)

If 3 out of 4 consumers are likely to recommend your brand to others and can do so with as little effort as it takes to click on Share, no business can afford to neglect their social media presence!

The Challenge

Managing a dynamic, engaging and fresh social media presence across multiple accounts is time consuming. Content curation which promotes brand awareness and effectively represents your corporate culture requires strategic planning, timely execution and follow-up, if a business is going to enter into an ongoing conversation with its social media influencers.

The challenge is finding the time to execute a comprehensive approach!

The Solution

A stellar social media strategy requires investment. As with all things, investing in a proven and specific course of action reduces the risk of waste and increases the chance of success.

Outsourcing your social media to someone with a proven process; who knows what to look for in your competitors’ social media strategies; who has vast experience in implementing digital marketing campaigns; and can continually optimize your Internet presence by keeping you current on a constantly changing landscape is the best way to eliminate risk and ensure success!

Market Momentum can help!

Market Momentum has developed and fine-tuned our Social Media Marketing Suite of Services over years of experience with a wide array of clients. We are committed to results and proving our impact in tangible ways. Our proven process saves you the trial and error involved in developing an untried process, testing for effectiveness and optimizing your presence to meet the demands of an ever-changing environment.

What Do We Do and Why Is It Important?

The Market Momentum approach includes the following:

1. Research the competition
2. Mastery of successful social media strategies
3. Adopt a proven process for social media marketing
4. Develop advertising strategies to explain how we plan to advertise your business
5. Adapt the process to your brand, culture and goals
6. Help allocate your budget for the most cost-effective impact
7. Create engaging, dynamic and flexible content on an ongoing and responsive basis
8. Develop a posting schedule in order to reach your target audience where and when they’re online
9. Track results for ROI
10. Provide monthly reporting. Progress requires at least a 6-month commitment.
11. Manage responses to comments, shares, likes, etc. in a timely manner
12. Continually optimize your social media accounts and your corporate website to work together, remaining on the forefront of all current trends

The Market Momentum Social Media Marketing Suite of Services is also the greatest factor in influencing Search Engine Optimization (SEO), driving your website’s search engine rankings with fresh content, dynamic engagement, increased traffic and social media back-linking.

The key to optimal search engine results is the exact same key to a successful marketing strategy: effectively communicating your brand’s value and unique culture while engaging with your customers!

Wendi Hill

In social media marketing, Followers = Increased Brand Awareness, which results in greater word-of-mouth and more referrals. By deploying our proven approach, Market Momentum increases your followers with relevant people who match the interests, behaviors and demographics of your typical customers.

As your following increases, it’s vital to remain engaged with your audience, increasing the likelihood that they will buy your product or services from you. Market Momentum’s approach works to increase engagement (shares, comments and likes) on your social media posts. The more engagement, the stronger the connection with your audience.

The goal of all engagement is to drive potential clients to your website, where you can showcase the most content and give prospects a place to buy. Market Momentum’s approach works by directing traffic from social media ad campaigns to your website, capturing vital information from your users and automatically compiling a marketing database for ongoing use.

The Market Momentum Social Media Marketing Suite of Services is also the greatest factor in influencing Search Engine Optimization (SEO), driving your website’s search engine rankings with fresh content, dynamic engagement, increased traffic and social media back-linking.

The key to optimal search engine results is the exact same key to a successful marketing strategy: effectively communicating your brand’s value and unique culture while engaging with your customers!

Market Momentum understands this and draws upon years of successful marketing experience as well as an array of digital tools, bringing it all to bear on your unique business needs. Contact Market Momentum today and let’s map out your company’s success in the social media marketplace!

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