16 March 2018

Digital Marketing Trends

Wendi Hill
Marketing

We’ve said it before… Marketing is not just advertising.

Marketing is the way by which we maintain our unique identity, our differentiating niche, amid the many daily decisions a business person must make.

As businesses move away from traditional marketing and more towards digital methods, agile businesses need to stay ahead of the current trends. This is why we’ve devoted this blog post to such the dynamic and crucial topic of digital marketing.

So, what are the trend-setting digital marketing techniques? Let’s take a look at five of the leaders…

Website Personalization

One of the growing trends in digital marketing is personalization of the customer experience. Utilized for some time now by retailers, travel agencies and financial service providers, website personalization is growing in popular usage as low-cost solutions become readily available.

Artificial Intelligence

The use of artificial intelligence, especially when coupled with website personalization, is also a growing trend, especially vis a vis outdated utilization of manual logic rules. The greater sophistication of AI and personalization allows for much broader applicability across industries.

Marketing Automation

Marketing automation is a natural outgrowth of AI and personalization and allows for more frequent and meaningful customer interactions throughout the sales cycle and product lifecycle. Automating email, SMS text or other forms of communication is a growing trend in the digital marketing space, especially when coupled with AI-driven personalization.

Social Media Messaging

Going hand-in-hand with automated, personalized communication is the growing use of Social Media messaging apps. As more and more people switch from purely SMS to messaging apps, a new digital landscape of untapped marketing resources presents itself. Corporations like Pizza Hut allow patrons to book tables via Facebook Messenger. Clearly, this is a trend to be explored.

Video Content

As users tend to consume information in more efficient and less time-consuming ways, the use of video, especially within Social Media, is growing in popularity. YouTube is now just as popular (if not more so) than Google.

In fact, YouTube is adding a new audience to its list of satisfied users: YouTube Kids is ad-supported and geared towards the 6 to 12-year-old consumer. As a free alternative to cable television, parents are utilizing YouTube Kids more and more and advertisers are taking notice.

Information is power and digital information moves at the speed of light. Remaining informed of trends in digital marketing will help you to make the best decisions for your marketing strategy… allowing your business to move at the speed of success.

Wendi Hill

The Speed of Success

Information is power and digital information moves at the speed of light. Remaining informed of trends in digital marketing will help you to make the best decisions for your marketing strategy… allowing your business to move at the speed of success.

Market Momentum can help! We have experience in all of these areas as well as the capability to develop customized digital marketing solutions, including targeted software! Contact us today to learn more about these trends and how to harness their momentum to move your business forward!

Comments





Leave a reply